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What do you believe is more profitable when driving traffic to a business blog and increasing conversion rates? Is it email marketing or social media?
Email marketing is 20% more effective than social media at retaining customers. 80% of small businesses rely on email marketing and robust subscription forms to retain customers. No matter if your business is B2C or B2B, you need to start using email marketing right away to help your business grow. You can start by making an email list.
Email marketing returns $38 for every $1 you put into it, which is 38 times the ROI. It is good at helping sustainable growth. People who read their emails prefer to hear from businesses through it; 49 percent of customers prefer to get special offers from brands they like.
Ways in which Email-Marketing can benefit your business:
1. Targeted Audience Marketing
Email marketing is a powerful way to reach the right audience. It’s a great way to get customers who have already expressed interest in your brand. You can target your audience based on demographics (e.g., age), location, interests, and more. In addition to targeting specific groups of people, you can also use data about what your customers are interested in buying from you to target them with relevant messages.
2. Tracking Metrics
Tracking metrics over time is crucial to understanding your business and improving it. The more you know about your business, the better decisions you’ll make. Analyzing your email marketing metrics can help you identify trends, recognize patterns, and predict future results.
3. Brand Awareness & Outreach
Email marketing can help you reach customers. It is one of the easiest ways to keep customers informed about your company’s news and introduce new products and services. Email marketing increases brand awareness among potential customers. It also increases brand loyalty among existing customers; when people feel they’re getting something valuable from an organization (like discounts or exclusive access), those feelings translate into trust and loyalty.
The email has the highest ROI of any marketing channel today. It helps your business convert more customers than other digital marketing methods. It is a measurable and inexpensive way to market your business. Email marketing lets you track click-through, open, and conversion rates to see what works and what doesn’t.
5. Effective Call To Action Or A CTA
Email marketing is a cost-effective way to reach customers. It increases brand awareness, customer retention, sales, and traffic. A call to action is a phrase or sentence that asks readers to take action. Email marketing campaigns can use calls-to-action to increase website traffic and conversions.
Are you looking for email-marketing services for your business? Contact Vital Utility in Los Angeles, CA, at 1-323-391-6908.