PREFLEX INC
Preflex Inc. supplies pre‑engineered flexible conduit solutions to contractors and distributors across the United States. Vital Utility was engaged to drive qualified B2B inquiries at scale through Google Ads—capturing form submissions and inbound calls.
APPROACH
High‑intent search strategy:
- Exact and Phrase match around product and trade terms (e.g., flexible conduit, liquid‑tight conduit, trade sizes, bulk/wholesale, distributor queries).
- Robust negative keywords to exclude DIY, retail, and unrelated consumer searches.
Dual funnel destinations:
- Used Preflex’s existing site for product depth and credibility.
- Deployed focused landing pages with quote/request blocks and click‑to‑call.
Measurement you can trust:
- Implemented conversion tracking and CRM‑aligned call/form events.
- Ongoing QA of search terms and bid adjustments to prioritize B2B intent.
CHALLENGE
Reach trade professionals (contractors and distributors) searching for flexible conduit solutions, filter out DIY/consumer traffic, and convert high‑intent queries into actionable sales opportunities.
Results (Short Campaign Period)
- Clicks: 38.6K
- Conversions (forms + calls): 2,360
- Average CPC: $0.46C
- Spend: $17.6K
Calculated metrics
- Estimated Conversion Rate (CVR): ~6.1%
- Estimated Cost per Lead (CPL): ~$7.46
Benchmark context
In B2B industrial categories, Google Ads typically sees CPCs ranging from $2 to $8+ and CPLs exceeding $50. Preflex’s campaign, however, achieved an exceptionally low $0.46 CPC and approximately $7.46 CPL while focusing on trade-intent keywords—reflecting strong query management, precise landing page alignment, and effective measurement.
Why It Worked?
- An intent-first keyword strategy and a negatives-focused budget squarely on trade buyers.
- Landing experiences matched search intent with immediate quote/call options.
- Unified tracking (forms + calls) provided clean feedback loops for rapid optimization.
What We Counted?
2,360 total conversions captured (combined calls and form submissions). Lead quality was oriented toward B2B trade intent based on keyword and page strategy.