GOLDEN STAYSS
Golden Stayss offers vacation home rentals with a direct‑booking incentive. Vital Utility launched a guest acquisition campaign on Meta to capture traveler interest and convert it into booking‑ready inquiries using on‑platform Instant Forms.
STRATEGY
Offer-led creative per service
Emphasis on savings, direct communication, and seamless booking experience.
Frictionless capture
- Meta Instant Forms for fast, mobile-native lead collection.
- Pre-filled fields to reduce drop-off; simple questions to qualify trip interest.
Audience design
- Home‑rental shoppers and travel intent signals.
- Creative and copy tests to highlight savings, amenities, and ease of booking.
Measurement and iteration
Standardized lead events; creative rotation based on cost-per-lead and completion rate.
CHALLENGE
Reach travelers comparing vacation rentals on social platforms, communicate a clear value advantage, and capture booking intent without relying on third‑party platforms.
Results (Campaign Snapshot)
- Total Leads: 64
- Total Spend: ~$1,734.21
- Average CPL: ~$27.10
Benchmark context
For guest-side vacation rental lead capture on social media, CPLs typically range from approximately $30 to $90, depending on the market and seasonality. Golden Stayss achieved efficient acquisition at ~$27.10 CPL, indicating strong resonance of the savings offer and low-friction Instant Forms.
Why It Worked?
- A clear, tangible incentive differentiated the direct-booking path.
- Native Instant Forms minimized friction and captured intent quickly on mobile.
- Creative and targeting aligned with active trip planning behavior on social media.