Emerald Peak Construction
Emerald Peak Construction engaged Vital Utility to generate high‑intent leads for two services in the Seattle area: Roofing and ADU (Accessory Dwelling Units). We deployed Meta Ads with Instant Forms to capture homeowners ready to request quotes without leaving the platform.
STRATEGY
Offer-led creative per service
- Roofing: “We’ll Beat Any Price,” financing options (0% interest / no down payment), and “Instant Roofing Quote.”
- ADU: “Fixed/Locked Price ADUs — One Price, No BS” and “Locked Price Guaranteed.”
Frictionless capture
Meta Instant Forms with pre-filled fields, short qualifying questions, and mobile-first flow.
Audience approach
Homeowner intent signals with creative variations for urgency (roofing) and value/clarity (ADU).
Continuous iteration
Creative rotation and budget shifts based on CPL and form completion rates.
CHALLENGE
Emerald Peak Construction engaged Vital Utility to generate high‑intent leads for two services in the Seattle area: Roofing and ADU (Accessory Dwelling Units). We deployed Meta Ads with Instant Forms to capture homeowners ready to request quotes without leaving the platform.
Results (Campaign Snapshot)
Roofing (Meta Instant Forms)
- Total Leads: 23
- Total Spend: $1,115.10
- Average CPL: ~$48.48
ADU (Meta Instant Forms)
- Total Leads: 30
- Total Spend: $387.51
- Average CPL: ~$12.92
Benchmark context
- Roofing: First-cycle Meta CPLs of approximately $60–$200 are common. Emerald Peak’s ~$48 CPL outperformed typical early-cycle ranges, driven by strong offer alignment and simple forms.
- ADU: ADU inquiries often cost more due to longer consideration (commonly $120–$400+). This snapshot delivered efficiently at ~$13 CPL; we present this conservatively, given category norms and the short campaign window.
Why It Worked?
- Clear, tangible offers matched to service intent (price/financing for Roofing; fixed-price clarity for ADUs).
- Instant Forms minimized friction and efficiently captured mobile traffic.
- Tight creative‑audience fit and iterative budget allocation toward best‑performing variations.