Your CMO.
Your Growth Partner.

I’m Joshua Erazo, founder of Vital Utility — where we help B2C and B2B companies build marketing systems that actually grow their business, not just their ad spend.

I started this company because too many business owners were spending thousands on marketing without knowing what worked, where their leads came from, or how to measure ROI.
My mission is to fix that — one business at a time.

"Everyone was running ads. But few had a strategy."

PROVEN EXPERIENCE

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YEARS LEADING TEAM

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COMPANIES SERVED

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PIPELINE GROWTH

What I Do Today

My background isn’t in corporate marketing departments or ad agencies. It’s in building real systems for small and mid-sized companies. I started Vital Utility because too many business owners were spending thousands without knowing what worked.

Today, I act as a Fractional CMO for growing companies that need marketing leadership — but not the cost or chaos of a full in-house team.

When you work with me, I become part of your business:

My goal is simple:

Help you grow faster, smarter, and with full clarity.

MY PHILOSOPHY

Marketing isn’t magic.
It’s a system — a mix of the right message, clear positioning, and consistent execution.

I believe in:

01 Transparency

You’ll always know where your budget goes and what’s working.

02 Accountability

Every campaign should tie back to revenue.

03 Simplicity

Complex doesn’t mean effective. The goal is clarity.

04 Partnership

I’m not an agency you “hire.” I’m a part of your leadership team.

Industries I Focus On

We specialize in businesses that rely on qualified inbound leads and operational precision.

Construction & Contracting

HVAC & Home Services

Solar & Renewable Energy

Fire & Security

B2B & B2C

Outside of Work

When I’m not running growth campaigns, you’ll usually find me:

Traveling

Playing Basketball

Playing Music

Family

Let’s Connect

If you’re ready to bring clarity and control to your marketing — let’s talk.

Your CMO. Your Growth Partner.